Today is a very exciting day. Not only have we made a cheeky announcement about the future of Under the Vintage Veil and our expansion (yay) but we also have one of my very favourite cake designers ever on the blog. Rosalind Miller Cakes has gone from success to success in the last few years, with Rosalind’s beautifully decorated cupcakes stocked at the famous Harrods food hall and available to brides through By Appointment Only Design, not to mention winning prestigious industry awards including Best Wedding Cake Designer at the Wedding Industry Awards.
I first came across multi-award winning Rosalind Miller Cakes at a wedding fair when I was a newly engaged bride lost in the magic of wedding planning! I tasted her cake before I saw her designs and thought it was one of the most delicious things to ever pass my lips. Then I saw her designs.
There are no words. Well, “oh… my…” were my precise words, but I’ll let the pictures below speak for themselves. Please give Rosalind a warm welcome as we get to know the woman behind the business!
All post images courtesy of Rosalind Miller Cakes
Your background is fascinating. Can you tell us a bit more about how you went from being a lecturer in graphic design at the prestigious Central Saint Martins College of Art and Design to applying your skills to cake design?
I have always been a very creative person, and art has always been involved in any of my career choices, from opening an art gallery when I left college, to working as a graphic design lecturer at Central Saint Martins, to making wedding cakes now. I also trained in design and ever since I left college I have always been trying out new ways to apply my creativity. I started working with cakes when my sister and I were experimenting with cupcakes after they had started to become popular with Sex and the City and Magnolia Bakery. We sold them on a market stall and they were a hit. I then ventured into wedding cakes after finding that there was so much more possibility to be creative, and then things took off from there!
Your cakes have been described as “edible works of art” – where do you find your inspiration?
I find inspiration in all sorts of things. I sit and work looking out into the garden and that constantly inspires me as you can probably tell with my fondness for floral cakes. I do read fashion magazines and take inspiration from those, and I have a lot of art books from my time studying and teaching design and textiles, so I’ll often look to those for reference. I also find inspiration in quite abstract things, such as the decorative wood panelling in a venue or the illustrations in classic fairytales.
As a cake designer, aesthetics are obviously important and you’re known for your stunning designs, but how important is the taste and flavour of the cake? Are you involved in the baking and recipes or do you focus solely on the design?
The taste and flavour are very important to me. There’s no point having a stunning cake if it tastes awful! We really don’t believe in style over substance, and work to make our recipes as delicious as possible. I personally develop the recipes with my team and then we all taste them to make sure they pass the taste test!
How do you work with couples to choose or design their perfect wedding cake?
I usually have a personal consultation with the couples during which they can taste the cake and discuss the design with me. I always find out as much as I can about their wedding – the venue, the colour scheme etc. before working out the design. I also ask them to bring any visual information to the consultation. Sometimes they will ask for an existing design to be customised and we work out the best way to do this. If they want something completely bespoke I will discuss their ideas and create a design for them. We usually decided the majority of the details at the consultation and then keep in touch throughout the period leading up to the wedding to decide on final details.
When you’re not at work, how do you spend most of your time?
I’m very rarely not at work! But when I’m not I spend as much time relaxing in my garden with my cat as possible!
Who are your biggest business influences?
My mother and my father both influenced me greatly by setting up their own businesses from scratch. They worked really hard and as kids we really admired that. After I left college I was always on the hunt for something new and exciting to do, and have tried many different things. I realised early on that it’s possible to start something completely new and set up your own business if you have a skill and put a lot of time and effort into it.
Can you describe a Rosalind Miller bride?
A Rosalind Miller bride is often a bride who is looking for something different and special. They have an open mind and will trust my guidance when designing. They are very discerning when it comes to detail, and place a lot of importance on the attention to detail which we provide.
Can you describe your designs in five words?
Contemporary, elegant, unique, exciting, beautiful
What words of advice do you have for a soon-to-be bride?
When choosing your cake, whilst it’s completely fine to come at the process with your own ideas that you want to incorporate, try not to try and squeeze in as many different ideas into your cake design as possible. Sometimes people want to cover all bases, and the end result can be cluttered. Always trust the designer! Also make sure that you taste the cakes beforehand as you don’t want to be let down on the day.
What words of advice do you have for someone starting a business in the wedding industry?
Try to find your own niche, style, or unique design. It’s easy to copy other peoples ideas and designs, but by finding your own style you will make the best impression and your work will speak for itself. Also, make sure that you provide great customer service from the beginning. The process of choosing everything for your wedding is a very personal process, and couples want to know that the supplier truly understands their needs. Good customer service early on will provide you with all-important word of mouth references that go a long way in the wedding industry.
If you had to choose one of your own cakes for your own wedding or celebration, which one would you choose and why?
I’m really in love with the Enchanted Forest cake (above left) at the moment. I’m very inspired by fairytale themes, especially the Brother’s Grimm, and I think it would be perfect for a winter wedding. You can personalise it by changing some of the images, so you can really have fun with it. Also, the black and white makes it really stand out as a centrepiece.